I’m going to talk about the four main types of market segmentation and the benefits of incorporating them into your marketing strategy I’m Stevie Lankford from hurry the platform that makes targeting users easier through automated segmentation keep watching to find out more first of all what is market segmentation market segmentation is essentially the process of dividing and grouping your users based on commonalities and shared characteristics such as interests needs wants and motivations the aim of market segmentation is to enable brands to better target their products services or content making sure they reach the right users in the right place and at the right time so what are the four main types of market segmentation first up we have demographic segmentation this is arguably the most basic of the segmentation types demographic segmentation divides a group or population based on variables.
Like age gender income occupation education level marital status religion or nationality and it’s usually one of the first stops when brands begin to segment their users why it’s because demographic information is easy to collect simple to measure and analyze and it’s cost effective on the flip side it has been criticized for being vague or based on assumptions and not taking into account the needs and wants of individual consumers next up we have geographic segmentation Geographic segmentation basically groups users based on their Geographic details similar to demographics Geographic tends to be objective and essentially based on facts about the individual the five key areas that marketers take into account when segmenting geographically are location this could mean world regions states counties cities or neighborhoods urban st so whether the individual lives in an urban suburban acts urban or rural area climate so do they live somewhere tropical.
Dry mild continental or polar culture culture can be formed or influenced by things like religion environment and agrees social norms so this is a really big one for brands to take into account because it focuses more on the person’s values and beliefs rather than just where they are on lastly we have language if a brand is looking to expand into a global market it’s so important to consider linguistic differences brands and marketers need to ensure that the language in their promotion and communication is precise and error-free no brand wants to experience any embarrassing translation blunders moving on to behavioral segmentation behavioral segmentation does what it says on the tin it segments users based on their behavior in a store on a website or in an app behavior data tends to be gathered and analyzed through tools like Google Analytics or by using particular algorithms.
These tools and algorithms are able to track things like users dwell time on a website a website’s bounce rate online or in-store actions communications with a brand and whether they are new or returning users big brands such as Spotify and Netflix are at the top of their game when it comes to behavioral segmentation offering things like Spotify is recommended daily mix or Netflix’s top picks for the users name their streamlined focus on personalizing content and experiences has really paid off when you consider the impressive success of both brands their on point segmentation efforts show their dedication to personalization and optimized user experiences lastly we have psychographic segmentation arguably one of the most subjective and difficult to quantify but also the most valuable psychographic segmentation focuses on the user’s psychological attributes such as personality values attitudes opinions interests and lifestyles psychographic data can be collected through surveys interviews or most commonly using analytics data gathered from google or social media where users often freely reveal personal information.
Like their favorite TV shows their political views or how much sourdough toast they’re had for breakfast the benefits of using psychographic data in your marketing strategy can’t be overlooked psychographics offer such a personal look into what consumers like dislike need want and love but it’s not all roses because psychographic information is definitely the most subjective of the segmentation types and psychographics in particular can be harder to collect and analyze marketers must also make sure the information is interpret properly and for the right reasons so let’s recap our main points number one demographic segmentation this data is easy to collect it’s based on facts but it doesn’t tell us much about the real person number two geographic segmentation similar to demographic Geographic information is simple to collect and analyze but doesn’t give us insight into our users as individuals number.
Three behavioral segmentation it’s one of the best ways to get to know your consumers as people and then personalize content based on their actions and interests number four psychographic segmentation and lets you get to know your users better than ever taking into account things like someone’s values opinions interests and lifestyles is so important for completely personalizing experiences so there you have it the four top market segmentation types now these are mutually exclusive multiple segmentation types can be used together and can really complement each other during actionable insights for more accurate segmentation and analysis overall segmentation.
Helps to focus marketing efforts making sure products services and campaigns are so streamlined and delivered to the most appropriate audience for that brand each segmentation type will have its benefits and its drawbacks so it’s important to always remember to respect the privacy of your users and make sure you’re transparent in your endeavors to find out more about market segmentation, for even more info on optimizing your marketing strategy head to herido and check out our resources page it’s all free finally we’d like to hear from you are you going to start using segmentation in your marketing strategy or maybe you’d like to share some of your own info that we might have missed let us know by leaving a comment right below act it’s based on the fact it doesn’t but it doesn’t we need to all do it at once and then that will give me the vibes challah toast is nicer.